Photo: Patrick McMullan
Forget Diddy Dirty Money or Downtown Diddy or anything Diddy has branded himself with for the past however many years (remember when he went by “Swagâ€?), because he’s going back to Puff Daddy. Even though people have called him “Puff†and “Puffy†throughout the entire “Diddy†era, the man needed a refresh to go with the announcement of a new album called MMM and a promo video for “Big Homieâ€Â — a very un-Puffy-sounding collaboration with Rick Ross and French Montana. “#DIDDYORDADDY?†he asks on his Twitter, which still goes by @IAmDiddy. As it turns out, these things really don’t matter! How about you some punctuation in there next, Puff?