FX’s sister site FXX has already announced that they’ve acquired rights to seasons 1-24 of The Simpsons to air this August, and according to Variety, today the network announced that they’ll be kicking off the show’s cable debut with a 12-day Simpsons marathon in what FX’s chief executive Jon Landgraf is calling “the longest continuous marathon in the history of television.†FX is also expected to debut an accompanying Simpsons app in the coming weeks that will be distinct from their FXNow mobile streaming app already in place. Execs reportedly suggested the name “Simpsons World†for the app, though the official name has not yet been confirmed by the network.