Love him, hate him, or just be exasperated by him, James Franco kept things very James Franco at the Venice Film Festival yesterday. He was in character for an upcoming film he directs and stars in, Zeroville, which is about a guy named Vikar who is obsessed with the movies and has Elizabeth Taylor and Montgomery Clift from A Place in the Sun inked on the back of his head. The event doubled as an opportunity to shoot a scene from the film, which takes place at the Venice Film Festival in the ‘70s when the film director Alberto Barbera awarded Vikar with a fake award. Then Franco accepted a real award, the Glory to the Filmmaker 2014 prize, which actually kind of sounds fake to us. Naturally, Franco Instagrammed the entire thing: