It’s not often that a mega corporation like GE can pull off an ad that’s funnier than it is shameless, but this new spot directed by Tim Heidecker and Eric Wareheim has got to be the most worthwhile lightbulb commercial ever made. It stars Jeff Goldblum as super successful and well-lit celebrity Terry Quattro, and if the thought of Goldblum playing the piano from the comfort of his hot tub excites you, the above spot will not let you down.