Want to feel like a real sexy manly man? Then dash on a few droplets of Diddy’s new cologne 3AM, and you, too, can have sex with Cassie, aka Sophie Donovan from Step Up 2: The Streets, in various positions. But if you think this is just about having raw, animalistic sex, you would be incorrect! “That whole interaction has nothing to do with sex as much as it has to do with love,†Diddy told Style.com. “My concept is that love is the new sexy.†Sure, guy. NSFW, unless you work at a cologne ad agency and/or sextape studio.