The most interesting thing about Amy Schumer and Goldie Hawn’s “Formation†video isn’t that Schumer shot an elaborate dance number with her Mother Daughter co-stars (lots of downtime on film sets) or their specific moves (anyone who dances to a song Beyoncé has danced to will be found wanting). No, the interesting thing is that it’s a silly goof-around video for the fans available in its entirety only through a subscription platform. Now, obviously this particular video is on Tidal because Beyoncé is a Tidal artist, but is this move a harbinger of things to come, informing us of a future filled with proprietary goof vids? And if so … is that the thing that would make you finally get Tidal?
