See Spring 2018’s Best Fashion Ads
It might be frigid outside today in New York City, but in the world of fashion advertising, warmer climes await. The spring 2018 ads are starting to hit the market, and they range from whimsical to nostalgic. Gucci commissioned artist Ignasi Monreal to create a fantasy world in which models perch on top of planet Earth and fly above the clouds. Versace paid homage to its late founder by shooting his favorite ’90s supermodels in his most beloved looks, which were updated for the spring 2018 collection. And Coach shot models wearing its Keith Haring–inspired collection all over Manhattan.
Click through our slideshow to see the best spring 2018 campaigns, including Alberta Ferretti, Jacquemus, and Proenza Schouler, and keep checking back as we add more to the list.
Alberta Ferretti
Photographer: Mario Sorrenti
Model: Vittoria Ceretti
Alberta Ferretti Photographer: Mario Sorrenti
Models: Vittoria Ceretti and Cara Taylor
Alberta Ferretti Photographer: Mario Sorrenti
Models: Vittoria Ceretti, Cara Taylor and Binx Walton
Proenza Schouler Photographer: Tyrone Lebon
Model: Mariacarla Boscono
Proenza Schouler Photographer: Tyrone Lebon
Model: Mariacarla Boscono
Versace Photographer: Steven Meisel
Model: Christy Turlington
Versace Photographer: Steven Meisel
Model: Naomi Campbell
Versace Photographer: Steven Meisel
Model: Kaia Gerber
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Jacquemus Photographer: David Luraschi
Coach Photographer: Steven Meisel
Coach Photographer: Steven Meisel
Dior Photographer: Patrick Demarchelier
Model: Sasha Pivovarova
Dior Photographer: Patrick Demarchelier
Model: Sasha Pivovarova
Rene Caovilla Photographer: Giampaolo Sgura
Model: Giulia Maenza
Rene Caovilla Photographer: Giampaolo Sgura
Model: Giulia Maenza
Marni Photographer: Jamie Hawkesworth
Marni Photographer: Jamie Hawkesworth
Topshop Photographer: Theo Wenner
Models: Cara Taylor and Dorit Revelis
Topshop Photographer: Theo Wenner
Model: Dorit Revelis
Dundas Photographer: Giovanni Bianco
Model: Sara Sampaio
Mark Cross Photographer: Patrick Demarchelier
Model: Grace Hartzel
Photo: Patrick Demarchelier/2016 Patrick Demarchelier
Roberto Cavalli Photographer: Zoe Ghertner
Model: Birgit Kos
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Stuart Weitzman Photographer: Mario Testino
Models: Gigi Hadid, Kate Moss, and Jordan Barrett
Stuart Weitzman Photographer: Mario Testino
Models: Gigi Hadid and Kate Moss
Marc Jacobs Photographer: Steven Meisel
Models: Sophie Martynova, Lea Julian, Remington Williams, Aube Jolicoeur Cristina Piccone, Fra...
Marc Jacobs Photographer: Steven Meisel
Models: Sophie Martynova, Lea Julian, Remington Williams, Aube Jolicoeur Cristina Piccone, Fran Summers, and Sveta Black
Givenchy Photographer: Steven Meisel
Models: Ansley Gulielmi, Felice Noordhoff, Roos van Elk, Hamid Amar Khodja, and Piero Mendez
ASH Photographer: Angelo Pennetta
Model: Camille Rowe
Kate Spade Photographer: Inez and Vinoodh
Model: Margaret Qualley
Guess Model: Amanda Cerny
Guess Model: Jennifer Lopez
Ivy Park
Ivy Park
DROMe Photographer: Hanna Moon
L.K. Bennett
L.K. Bennett
Reebok Photographer: Atiba Jefferson
Model: Ariana Grande
Reebok Photographer: Atiba Jefferson
Model: Gigi Hadid
Cushnie et Ochs Photographer: Sophie Elgort
Model: Gizele Oliveira
Diesel Photgraphers: Florence & Nicholas
Diesel Photographers: Florence & Nicholas
Isabel Marant Photographer: Juergen Teller
Model: Anna Ewers
Isabel Marant Photographer: Juergen Teller
Model: Luc Defont
Ugg Photographer: Frederic Auerbach
Models: Frankie Horn, Gabrielle La Cascio, Daniel Hivner, haden McKenna, Valerie von Sobel, Cheye...
Ugg Photographer: Frederic Auerbach
Models: Frankie Horn, Gabrielle La Cascio, Daniel Hivner, haden McKenna, Valerie von Sobel, Cheyenne Keuben, Kent Twitchell, Zackery Michael, Lola McDonnel, Fletcher Shears, Wyatt Shears, and Ari Fitz
Ugg Photographer: Frederic Auerbach
Models: Ayden, Sadie, and Paige
Seafolly Model: Toni Garrn
Roger Vivier Photographer: Sonia Sieff
Model: Ana Girardot
Roger Vivier Photographer: Sonia Sieff
Model: Ana Girardot
Erika Cavallini Photographer: Kacper Kasprzyk
Model: Veronika Kunz
Pomellato Photographer: Peter Lindbergh
Model: Chiara Ferragni
Photo: PETER LINDBERGH/Peter Lindbergh
Missoni Photographer: Harley Weir
Model: Kendall Jenner
Missoni Photographer: Harley Weir
Model: Kendall Jenner
Arthur Arbesser Photographer: Driu and Tiago
Model: Helena Severin
MSGM Photographer: Alasdair McLellan
Models: Roberto Rossellini and Assa Baradji
COS Photographer: Karim Sadli
Model: Max Barczak
JOSEPH Photographer: Bibi Cornejo Borthwick
Longchamp Photographer: Angelo Pennetta
Model: Freja Beha Erichsen
Theory Photographer: Oliver Hadlee Pearch
Theory Photographer: Oliver Hadlee Pearch
Fabiana Filippi
Photographer: Bruno Barbazan
Models: Adela Stenberg and Kirstin Liljegren
Bally Photographer: Colin Dodgson
Models: Charlee Fraser and Marc-Andre Turgeon
KENZO Models: Jessica Henwick, Kiko Mizuhara, Alex Zhang Hungtai and Karen O
KENZO Model: Jessica Henwick
Oscar de la Renta Photographer: Tim Walker
Model: Mariacarla Boscono
Oscar de la Renta Photographer: Tim Walker
Model: Duckie Thot
J Brand Photographer: Magnus Unnar
Model: Elsa Hosk
J Brand Photographer: Magnus Unnar
Models: Tom Daly, Elsa Hosk, Brett Robinson and Jacquelyn Jablonski
Fleur Du Mal Photographer: Remy Lagrange
Model: Frances Coombe
Acne Photographer: Talia Chetrit
Model: Juliette Lewis
Milly
Photographer: Ben Rayner
Photo: BEN RAYNER 2017
Milly Photographer: Ben Rayner
Milly Photographer: Ben Rayner
Nordstrom Photographer: Zoe Ghertner
Models: Cassandra Bickman and Jennifer Bickman
Photo: Zoe Ghertner/Image courtesy of NORDSTROM,...
Nordstrom Photographer: Zoe Ghertner
Models: Cassandra Bickman and Jennifer Bickman
Photo: Zoe Ghertner/Image courtesy of NORDSTROM, Inc
Nordstrom Photographer: Zoe Ghertner
Model: Nicole Antonia Photo: Zoe Ghertner/Image courtesy of NORDSTROM, Inc
Jennifer Fisher Model: Jennifer Fisher
Jennifer Fisher Model: Jennifer Fisher
Christopher Kane Photographer: Alasdair McLellan
Model: Kiki Willems
JW Anderson Creative Direction: M/M (Paris)
Raf Simons Photographer: Willy Vanderperre
Model: Luca Lemaire
Vince Photographer: Julia Noni
Models: Marte Mei van Haaster and Tandi Reason Dahl
Vera Wang Photographer: Patrick Demarchelier
Model: Freja Beha Erichsen
A.L.C. Photographer: Ungano and Agriodimas
Model: Steffy Argelich
Sonia Rykiel Photographer: Zoe Ghertner
Sandro Paris Photographer: Karim Sadli
Model: Rianne Van Rompaey
Sandro Paris Photographer: Karim Sadli
Frye Photographer: Gregory Harris
Models: Brothers Osborne
Pinko Photographer: Angelo Pennetta
Model: Barbara Palvin
K-Swiss Models: DNCE (Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless)
Equipment Model: Mariacarla Boscono
Equipment Model: Mariacarla Boscono
Joe's Photographer: Daniel Jackson
Model: Taylor Hill
Marc Fisher LTD Photographer: David Roemer
Model: Martha Hunt
Adeam Photographer: Emma Summerton
Models: Peyton Knight and Yuka Mannami
Maje Photographer: Mark Peckmezian
Model: Yasmin Wijnaldum
Maje Photographer: Thurstan Redding
Model: Yasmin Wijnaldum
Miss Sixty Photographer: Ezra Petronio
Model: Elizabeth Sulcer
Photo: Ezra Petronio/Ezra Petronio
Ramy Brook Photographer: Sebastian Faena
Model: Martha Hunt
Loewe Photographer: Steven Meisel
Model: Stella Tennant
Loewe Photographer: Steven Meisel
Models: Stella Tennant and Elise Crombez
Chanel Model: Kaia Gerber
Photo: Charlotte ANDRE
Brunello Cucinelli Photo: Alistair Taylor-Young
Brunello Cucinelli Photo: Alistair Taylor-Young
Brunello Cucinelli Photo: Alistair Taylor-Young
Paco Rabanne Photographers: Scheltens & Abbenes
Model: Londone Myers
Paco Rabanne Photographers: Scheltens & Abbenes
Model: London Myers
Eugenia Kim
Just Cavalli Photographer: Olivier Zahm
Models: Avery Tharp and Ahn Jae-Hyun
Current/Elliot Photographer: Jordan Barrett
Model: Gray Sorrenti
Current/Elliot Photographer: Jordan Barrett
Models: Gray Sorrenti and Lameka Fox
Cartier 2018 Director: Seb Edwards
Model: Jake Gyllenhaal
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