The North Face Launches Campaign to Make Earth Day a National Holiday

On Tuesday, The North Face launched a global Change.org petition to make Earth Day an officially recognized holiday. In partnership with musicians, artists, culinary influencers, and organizations around the world, the outdoor lifestyle brand wants to give people a designated day to explore the planet.

The weeklong series created by the brand is called “Explore Mode” and featured unique experiences that encouraged people to disconnect digitally and engage with their surroundings through interactive events in cities around the world like New York, London, Munich, and Paris.

In New York, the brand partnered with singer and songwriter Ella Mai, chef Angela Dimayuga, model and activist Gabrielle Richardson, and vintage fashion collectors and curators, Brian Procell and Jessica Gonsalves to take their guests on an unplugged exploration of food, music, and art in addition to the outdoors.

The weeklong schedule of activities included a concert by Mai, a food tour with Dimayuga and an art show curated by Richardson. All of this leads up to Earth Day, where The North Face will close all 113 stores for the first time in the brand’s history, as to provide an opportunity for its employees to disconnect.

Sign the petition here and check out images from the week’s events below.