The Pop-Tarts mascot died for our sins December 28. Footage of the Pop-Tarts Bowl, an annual game between the Kansas City Wildcats and the North Carolina State Wolfpack held in Orlando, has gone viral for the Midsommar-ass implications of its end-of-game celebration. If you can’t tell from the name, the Pop-Tarts Bowl is sponsored by Pop-Tarts, and this year their mascot Strawberry went willingly unto death. “After the game he will be devoured,†the announcer said. “He will die, and he will be his own last meal.†Sure enough, Strawberry was slowly lowered into a giant toaster. Instead of giving a thumbs up (T-800 style), Stawberry held up a sign that said “Dreams really do come true.†Normally when people say that, they’re talking about dreams like going to Paris. Not being cooked and eaten by strangers. But go off, Strawberry. Sorry about your really scary dreams that could only be escaped by dying. The fully cooked Strawberry was then taken out of the toaster and consumed by the crowd. Officials (priests?) took chunks of his body and flung them into the crowd. Wooo, football!