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Mattel

  1. tie-ins and tie ups
    Santa, Can I Have a Wicked Porn Doll for Christmas?Mattel apologizes for including a porn site’s URL on its Wicked doll packaging.
    By Jason P. Frank
  2. come on barney let’s go party
    Mattel Inc. Products Ahead Of Earnings Figures
    What Else Is In the Mattel Films Toy Box?John Cena will attempt to fit into a Matchbox Car.
    By Bella Arnold and Alejandra Gularte
  3. coming soon
    Photocall - Max Mara Resort 2024 Collection Fashion Show in Stockholm
    Lena Dunham Is No Longer Making the Polly Pocket MovieEverything we know about this entry in Mattel’s toy cinematic universe.
    By Bethy Squires
  4. conspiracies
    Seriously, Why Are So Many Celebs Playing Uno?There was a mini Hamilton reunion at Questlove’s game night. Don’t know how to say “Uno!” to this.
    By Bethy Squires
  5. let’s go party
    Life in the Dreamhouse Is a Prologue to the Barbie PlaybookA decade before Greta Gerwig escorted her to the Oscars, an animated web series gently parodied the doll it was supposed to be marketing.
    By Sean T. Collins
  6. barbie world
    The Woman Who Rescued Barbie from Development HellMattel executive Robbie Brenner, head of the toy company’s film division, tells us what it took to save the long-gestating adaptation.
    By Matthew Jacobs
  7. close read
    What Is Greta Gerwig Trying to Tell Us?From Barnard to Barbie, the director has always been interested in female ambition, including her own.
    By Allison P. Davis
  8. moment of (t)ruth
    Who Was the Real Ruth Handler From Barbie?Here’s the (t)ruth about the Mattel co-founder who created the iconic doll.
    By Jennifer Zhan
  9. girlbossery
    The Barbie-Merch Gestation Period Was 18 Months LongAnd just like Midge, it’s about to burst.
    By Jason P. Frank
  10. rebrand
    Even Barney Isn’t Safe From Societal Beauty StandardsWith a great big hug and buccal fat removal too.
    By Alejandra Gularte
  11. women in stem
    Which Barbies Are Gonna Be in Barbie?Let Margot Robbie go to space!
    By Rebecca Alter
  12. casting
    Vin Diesel Is Doing a Rock ’Em Sock ’Em Robots Movie and We Have a Casting IdeaWhat about Dwayne “The Red Rocker” Johnson?
    By Jennifer Zhan
  13. adaptations
    Lil Yachty and Mattel Are Making a Movie Out of Uno, the Card GameA hip-hop heist comedy, no less!
    By Justin Curto
  14. the industry
    McG in Talks to Direct Masters of the UniverseBy the power of Grayskull!
    By Halle Kiefer
  15. movies
    Mattel May Release Back to the Future Hover BoardThough it will not hover.
    By Kyle Buchanan
  16. the industry
    Mattel’s New Plan to Further Meld Toys and MoviesThe top toy company has designed a new toy line expressly to be simultaneously made into a movie.
    By Claude Brodesser-Akner
  17. fisher price sterling cooper
    Fun Time Scenarios for the Mad Men Dolls!Your favorite scenes from your favorite drama come to plastic life!
    By Adam Sternbergh
  18. the industry
    Lautner Drops Max Steel for Stretch ArmstrongIn the battle of the toy movies, Hasbro won with its faster track record.
    By Claude Brodesser-Akner
  19. the industry
    Tom Hanks, Reporting for DutyPlus: an indie Allen Ginsberg movie showdown.
    By Amos Barshad