A Casual History

1991
Patrick Bateman, hero of the novel American Psycho, was an icon of suit culture. But Christian Bale’s 2000 movie portrayal of the natty maniac seemed quaint.

1995
Razorfish founders Craig Kanarick and Jeff Dachis came to epitomize casual cool as their stock rose toward its $56 peak. Its price now? 49 cents.

2000
Gerald Levin of Time Warner and Steve Case of AOL cross-dressed at the press conference announcing their merger. The confusion continues.

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A Casual History