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Theory

  1. new york fashion week
    Theory Peeled Back the CurtainIn lieu of a fashion show, the brand opened its atelier of artisans to the fashion public.
    By Danya Issawi
  2. My Favorite Nostalgic Jeans Just Got a Grown-Up MakeoverProof that baggy black denim can work in a 30-something’s wardrobe.
    By Aviel Kanter
  3. Lessons in LinenTheory’s Good Linen may actually be better than regular linen.
    By Stephanie Nguyen
  4. Theory Has Perfected the Cashmere SweaterEach one is a lesson in luxury.
    By Stephanie Nguyen
  5. ‘it’ girl
    Samara Joy Can Find Good Vintage Anywhere“I’ll go back to the same rack three times just to make sure I didn’t miss anything.”
    By Tariro Mzezewa
  6. nyfw spring 2023
    Fendi Brings Out All the SupermodelsThere was a Fendi blowout — including Kate Moss, Christy Turlington, Linda Evangelista — to celebrate a nostalgic bag.
    By Cathy Horyn
  7. fashion
    Theory Wants You to Know Where Your Cotton Comes FromThe brand has started new transparency measures.
    By Sarah Spellings
  8. gone-saleing
    Net-a-Porter’s First Friends and Family Sale Is IncredibleThe site is offering 25 percent off of their seasonal edit.
    By Indya Brown
  9. tastemakers
    The Designer Who Loves White Shirts and Hates White SocksMeet Francesco Fucci, Theory’s new creative director.
    By Sarah Spellings
  10. gone sale-ing
    What to Buy at the Outnet’s Crazy Clearance SaleThe mother of all sales.
    By Indya Brown
  11. campaign trail
    See Theory Breathe New Life Into the White SuitIn crepe and crisp cotton poplin.
    By Hilary Weaver
  12. treat yourself
    A Luxe Theory Vest That’s Easily AdaptableBecause it’s still not coat season.
    By Indya Brown
  13. styling ideas
    Outfit of the Week: A Cool Spin on a Skirt SuitAppropriate for even the most conservative offices.
    By Diana Tsui
  14. it’s getting hot in here
    How to Dress for Work When It’s Hot As BallsFrom the perfect light blazer to the best office jumpsuits, your workwear problems are now solved.
    By Lori Keong
  15. 8 New Takes on the Power SuitModern interpretations of the big-shouldered look.
    By rebecca ramsey
  16. when getting dressed is hard
    Powerful Women and Their ‘Uniforms’: What I’ve LearnedConfidence takes you very far. And Hermès doesn’t hurt.
    By Lisa Miller
  17. year in review
    Fashion in 2014, From the Sublime to the RidiculousNormcore, Pharrell’s hat, and one particularly oily butt.
    By Véronique Hyland
  18. casual encounters
    When Sweatpants Become a Form of ProtestThe path to liberation is paved with leggings.
    By Véronique Hyland
  19. endings
    Olivier Theyskens’s Standout Moments at TheoryCounting down the hits.
    By Véronique Hyland and Veronica Misako Gledhill
  20. revolving door
    Report: Olivier Theyskens to Leave TheoryHis last collection will be pre-spring 2015.
    By Véronique Hyland
  21. party lines
    Purple Editor Olivier Zahm Is Very Anti-Porn“It’s so stupid and boring.”
    By Ross Kenneth Urken
  22. Stella Tennant Looks Like a Nineties FantasyIn Theory’s new digital campaign.
    By Ericka Samuel
  23. groundhog day
    Jay-Z Really Loves His Theory Button-UpHe wore it three times in one week.
    By Allison P. Davis
  24. trendlets
    25 Non-Black Dresses for Every Summer WeddingIt’s that time of year.
    By Amelia Diamond
  25. best bets
    Best Bet: Theory 38 Slik Windsurf DressA sporty yet sexy take on your standard LBD.
    By Diana Tsui
  26. trendlets
    15 Pieces Worthy of the Oscars (Party)Fake jewels, clutches, and shoes to get a bit more dressed up this Sunday.
    By Veronica Misako Gledhill
  27. the overspenders
    How to Spend $208,188 Shopping for Fashion WeekOur latest gratuitous fantasy shopping spree of things to buy and wear if money were no object.
    By Stella Bugbee and Kurt Soller
  28. trendlets
    Twenty-five Pretty Printed Blouses for a Ladylike FallPolka dots, whimsical animals, and florals are among the latest ways to chic up the classic button-up shirt.
    By Diana Tsui
  29. goods
    The Nineties: Twenty Songs, Twenty Styling PiecesFashion’s new favorite decade.
    By Veronica Misako Gledhill
  30. pull it together
    Outfit of the Week: Welcome to the DollhouseChildhood throwbacks mingle with metallic accents in this girly-but-grown-up ensemble.
    By Veronica Misako Gledhill
  31. best bets
    Best Bet: Theory Adoncia SweaterA lightweight sweater for unpredictable spring weather.
    By Diana Tsui
  32. friends in high places
    Anna Wintour Likens Andrew Rosen to America’s Version of LVMH“We don’t have a Gucci or LVMH in this country but in his own way, Andrew is creating a kind of American equivalent.”
    By Charlotte Cowles
  33. friends in high places
    Anna Wintour Bundled Lots More Money for Obama Last NightShe and Scarlett Johansson hosted a party last night for Runway to Win.
    By Charlotte Cowles
  34. Andrew Rosen Thinks Fashion Is a Lot Like Horse RacingAnd he would know, because he does both.
    By Charlotte Cowles
  35. proenza watch
    Theory’s Andrew Rosen Is Supposedly Close to Buying a 45 Percent Stake in Proenza SchoulerThings looked suspicious when they sat at the same table at a gala awhile back.
    By Amy Odell
  36. in theory
    Olivier Theyskens’s Move to Theory: ‘It Is Not Something Expected From an Edgy Designer’How does Theyskens feel about designing clothes for job interviews?
    By Charlotte Cowles
  37. in theory
    Olivier Theyskens Is Theory’s New Artistic Director!He’s taking over design for the entire brand. Woo!
    By Amy Odell
  38. tastemakers
    Stylist Tina Chai Believes in ‘Skinny’ ShoesThe former Vogue editor also calls Marc Jacobs’s spring collection the “fashion equivalent of crack.”
    By Lauren Murrow
  39. in theory
    Theory Said to Be Close to Buying Proenza SchoulerAndrew Rosen was at the label’s show yesterday.
    By Amy Odell
  40. five things
    Five Things We Liked on TuesdayHigh-waisted pants, Harry Nilsson, and more!
    By Bifen Xu and Amy Larocca
  41. loose threads
    Stella McCartney to Make More Kids’ Clothes; Nordstrom to Finally Open in Manhattan?Also, Olivier Theyskens’s Theory line includes bra tops.
  42. loose threads
    Diesel Ads Banned in the U.K.; Bathrobes Recalled From Bloomingdale’sAlso, Coco Rocha is modeling for Victoria’s Secret.
  43. olivier has a job!
    Theyskens for Theory Will Be ‘Much Higher Priced’ Than Regular Theory“This is the only Olivier Theyskens collection that is going to be available,” Theory gloats.
    By Amy Odell
  44. olivier has a job!
    Olivier Theyskens Had Been Trying to Create Affordable Fashion for a ‘Long Time’We never would have guessed.
    By Amy Odell
  45. olivier has a job!
    Breaking: Olivier Theyskens to Design for Theory!So maybe his clothes will be affordable!
    By Amy Odell
  46. styling in action
    Theory’s Insider Looks Now Include VideosWho needs one stylist when you can have seventeen?
    By Amina Akhtar
  47. loose threads
    Theory Lays Off 50; Burberry’s Spring Ads DebutsAlso, APC and Nike make sneakers together, and Lily Donaldson worries about burning down art.
    By Kate Zimmerman
  48. loose threads
    Dunzo: Theory’s Premise Line; Glimpse Jonathan Saunders’s Target LineAlso, sales of tennis clothes are up, get a free YSL tote bag next month, and ‘ANTM’ spoilers!
    By Kristi Garced
  49. fashion calendar
    Sales & Events: Theory Exclusive at Bloomingdale’s!EVENTS: Bloomingdale’s is showing off a new style of Theory pants exclusive to the department store. A D.J.’s spinning too so try ‘em on and dance around. Bloomingdale’s, 1000 Third Ave., at 59th St. (212-705-2000); 6–8.