Starting Friday, the Home Shopping Network will begin a three-day Eat, Pray, Love promotion intended to appeal to those hard-to-reach moviegoers known as women. At Sony’s behest, HSN will vend some 400 products, including “jewelry, clothing, cookware and furnishings, inspired by Italy, India, Bali†— as well as Padma Lakshmi’s chillingly named product line “Easy Exotic†— as part of a weekend-long shopping event meant to target HSN’s core demo. Sony will get a cut of the sales, but is mostly hoping to increase awareness for the film while reminding viewers of the life-affirming activity Eat, Pray, Love fails to mention: spending money on useless junk. [WSJ]