“I think coolness is kind of the death of good television. I think if you’re too concerned with being cool or hip or liked, you can’t really make good TV because sincerity and coolness are opposites. And when you have main characters in your show crying, like, three times in an episode, I find it great, but it’s also not super-cool and ironic and arch and raised-eyebrow and hipster-y. I just far prefer it. If a show ever tries to be cool, then it’s going to be doing something wrong.â€
— Parks and Rec’s Michael Schur in the final part of The AV Club’s amazing run-through of the latest season of the show on how important emotion and sincerity is in good television. The man knows what he’s doing.