Zooey Deschanel and her Hello Giggles partner Sophia Rossi launched a new TV production company today. Deadline reports that the duo has signed a two-year first look deal to produce and develop new shows for 20th Century Fox TV, the studio that produces her hit sitcom New Girl. The duo recently sold a comedy to Fox as producers called Must Be Nice, which was created by New Girl writer/consulting producer J.J. Philbin. While Fox didn’t order that show to pilot this season, it’s just the first of many shows Deschanel and Rossi will be putting together for the studio. It’s just a matter of coming up with a word more irritating than “adorkable” first and then crafting a show around it.
