Now that their pilots have started rolling out, Amazon needs even more original shows to promote if they’re going to get people to shell out for Prime subscriptions. Next up: the Roman Coppola, Jason Schwartzman and Alex Timbers–written adaptation of Blair Tindall’s memoir Mozart In The Jungle, a comedy that offers a behind-the-scenes look at the world of classical musicians. Deadline reports Gael García Bernal has joined the cast as Gustavo, “an enfant terrible who’s utterly devoted to his art as a conductor — but also to his image.”