Your newest patron of the literary arts is … Chipotle, which is now publishing new pieces by legitimately famous authors — Toni Morrison, George Saunders, Malcolm Gladwell, and Michael Lewis, among others — on its paper cups and bags. Where did Chipotle get this idea? From noted food-opinion-haver Jonathan Safran Foer, who was bored one day while eating his meat-free burrito and thought, I wish I could read this cup. That is the actual story. After wrestling with his anti-consumer demons, Foer also contributed a short essay to the Chipotle imprint; read it here, or go buy a burrito bowl, as Chipotle intended.