If you were wondering why Kim Kardashian is being so kind to an E-Lister like you in the Kim Kardashian: Hollywood game, it’s because the real-life Kim K. is earning bank and can afford some niceties. Kim and app creators Glu Mobile will pull in $200 million from the game’s advertising, according to the company’s CEO, and 85 percent of that comes from “microtransactions†— meaning that outfit you just had to buy your avatar for her next birthday party at Lif. It’s hard to hate on a game that’s (honestly!) a lot of fun. Just don’t spend your hard-earned dollars on virtual booty shorts.
Watch Glu Mobile CEO Niccolo De Mas discuss the game’s money-making strategies with Bloomberg: