Everything that made Frank Oceanâs Blonde and Endless exciting last year also seemed to frame the two releases as an orchestrated act of conscientious objection to musicâs major-label machine. Endless is a genius fake out that freed Frank from his Def Jam contract and still exists only as an Apple Music video nearly a year later (unless you tracked down ripped audio), while Blonde, from its proggy song structures and stripped instrumentation, to the guerrilla one-day sale of hard copies, landed as precariously and perfectly as a BMX trick. Promotion was faint; the shock of the music existing at all was its main selling point. Frank was finally present, but not in the overbearing way we get when pop stars crop dust media to push new product. There were no late-night television performances or in-depth radio and podcast interviews. He was more like Princess Leia piping out of R2-D2 in ghostly blue at the beginning of A New Hope: translucent, projected, miles away.
All of this makes Oceanâs Beats 1 show, âBlonded Radio,â a novel concept for his fans. The bimonthly scheduling of Beats 1âs artist-run shows forces Frank into appointment listening, meaning his fandom, whose superhuman faith in his return throughout a lengthy sabbatical was once a defining characteristic, gets to enjoy something resembling regular communion with him. Frank seems to be enjoying the gig. After rolling out one episode apiece in February and March, he has released three in April alone, sneaking episode five out first thing in the morning the day after the fourth. âBlondedâ flexes the keen eye for curation hinted at in the singerâs limited-edition Boys Donât Cry magazine. Itâs the kind of place where cutting-edge rap and R&B rub elbows with music from well outside the sphere, where a hip-hop fan might accidentally get introduced to the seminal New York electropunk band Suicide. The showâs value exceeds great playlisting. Like Drakeâs âOVO Sound Radio,â Ocean uses âBlondedâ to float new music directly into the ears of his audience, and the new material is where the cool, aloof Frank Ocean of the last few years has begun to warm. Frankâs distribution plan quietly changed, and so has the music.
Blonde might be the most abstract event record of its time. Across gems like âIvyâ and âSelf Control,â it picked at memories like a miner might dig for ore: Details like names, times, and places were shucked to get to the pure, crystalline emotion underneath. It was sometimes hard to discern a plot; for months we thought âSelf Controlâ (âIâll be the boyfriend in your wet dreams tonightâ) was about playing second fiddle to a crush whoâs seeing someone else, only to find out in a rare New York Times interview that the song was actually about a disconnect in a monogamous relationship. Endless showcased looser writing: âComme De Garconsâ and âSlide on Meâ seemed flighty by design. âMineâ and âSidewaysâ felt less written than blurted out, like Lil Bâs zen, free-associative-based style. The trickle of new songs premiered on the last few episodes of âBlondedâ present yet another new direction.
New cuts âChanel,â âBiking,â and âLensâ have been characterized as Frank Oceanâs return to making pop for radio, which is true insofar as each one plays around with upbeat melodies, limber flows, and actual drum tracks, where Blonde seemed too heavy and languid to bother. On the surface, âChanelââs balance of braggadocio and sex-positivity wouldnât look out of place on a Jeremih or Ty Dolla $ign record. But the storytelling is art-damaged and different. âChanelâ is a song almost exclusively about anal sex and extravagant spending that lays out its conquests like a series of snapshots, with the lone chorus line âI see both sides like Chanelâ tying them together. (Anxious listeners immediately read this lyric as Frank proudly declaring his bisexuality, since the Chanel logo is literally two Câs facing opposite directions. But the verses are only concerned with men, specifically non-straight men who flout societal standards for both masculinity and homosexuality, the guy whoâs âpretty like a girl and heâs got fight stories to tellâ and the âone whoâs straight-acting.â Perhaps that is what he sees both sides of?)
âBikingââs scope is even tighter. Here weâre just whizzing around the L.A. coast enjoying the clear-headed rush of forward motion and wondering how long Frank can outrun outside expectations for him to settle down as he nears 30. âLensâ leans a little more abstract in production as well as lyrics, opening as a quiet piano ballad describing a party scene before blowing up into a moody, dubby tearjerker about how our connections to friends and family linger even after theyâre gone. Both are streams of poignant images that donât bother explaining how to feel about what weâre seeing. Frank Ocean has always been something of a cinematic writer, from the whirlwind festival romance of âNovacaneâ across the Less Than Zero homage of âSuper Rich Kidsâ and the Cleopatran epic âPyramids.â But those songs drew the conclusions for us. The ancient queens and modern-day go-go dancers of âPyramidsâ are doomed because our world wasnât built to protect them. We knew the Coachella girl of âNovacaneâ was out once the drugs wore off. The super-rich kidsâ money canât make anyone love them.
Frankâs old songs were neat stage plays about the emptiness of depravity, but the âBlondedâ songs are more like cinĂŠma vĂŠritĂŠ. The highs and lows of real life provide the drama. Shit happens and then it stops. Maybe you find some meaning. Maybe you donât and just hang around to enjoy the scenery. Pop doesnât take these chances. You know what a song is about by the third verse. You donât listen on loop for an hour trying to piece together what the fuck just happened. Is âLensâ just about getting god high and wolfing down Rallyâs while you wonder what the dead homies would think of the scene? Is it about anything at all? Does it have to be?