KK Appleā€™s Iā€™m Peach Is an Excellent, Glorious Long Con

I did a quick Google search for ā€œPrincess Peachā€ before diving in to write this weekā€™s column. Not because Iā€™m unfamiliar with the Mushroom Kingdom scion, her embattled relationship with Bowser, or her high-profile romance with everyoneā€™s favorite video-game plumber. No, no. I Googled because after watching KK Appleā€™s Iā€™m Peach PSA, I was sure I was missing something.

Why would Apple write and produce a short about a bunch of people identifying with a video-game character that isnā€™t in the Zeitgeist at this very moment?

About a minute through Scott Appleā€™s baritone narration, I checked the run time and felt a little angry. What the hell am I watching? I wondered. The only way this gets better is if Apple and director Kady Ruth Ashcraft really double down on their first-thought conceit: We continue to see one American after another proclaiming ā€œIā€™m Peach,ā€ sometimes wearing Peachā€™s signature white gloves or an approximation of her crown ā€¦ and the bit never goes further. As I pressed on, I hoped for this sort of meditation on a meaningless phrase juxtaposed with equally obsequious performances from people who might as well have been spewing gibberish. Would KK and Kady be bold enough to embrace such a particular brand of anti-comedy?

Oh, wait! I just noticed the hashtag in the bottom-right corner of the screen: #IMPEACH. This is all coming into focus, and itā€™s just ā€¦ peachy.

Luke is executive producer at Big Breakfast and a watcher of many web videos. Send him yours @LKellyClyne.