She’s a bad liar, but she’s even worse at keeping secrets. Selena Gomez announced via a video on her Instagram that her new album, set to drop January 10, 2020, will be called RARE. As in: “Do you find that surprise album releases are becoming increasingly RARE again?†or “Gee, a hooky chorus made up not of singing, whistling or even humming, but just sorta going ‘mm mm mm’ is pretty darn RARE.†In the announcement’s Instagram caption, Selena wrote:
Can’t believe I’m revealing the art and title for my new album RARE, out January 10th. It’s the most honest music I’ve ever made and I can’t wait for you to hear my heart. 🖤 You can preorder RARE now ✨
The VSCO-heavy video features the two singles “Look at Her Now†and “Lose You to Love Me,†and teases the other tracks: “Rare,†“Dance Again,†“Ring,†“Vulnerable,†“People You Know,†“Let Me Get Me,†“Crowded Room†(feat. 6LACK), “Kinda Crazy,†“Fun,†“Cut You Off,†and “A Sweeter Place†(feat. Kid Cudi).
The whole thing reminds us a bit of those infomercials for compilation records of golden oldies or greatest hits that list all the tracks in a numbing scroll and end with an “Order Now†screen and 1-800 number. The preorder page is already up, you know, while supplies last. It is RARE after all.