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Kylie Jenner Is Doing Promo for a Match-and-Merge Mobile Game

Photo: Dia Dipasupil/Getty Images

Of all of the random celebrity pairings of the year, this might be the most unexpected one. Forget Timothée Chalamet: Kylie Jenner has coupled up with … one of those match-and-merge mobile apps? “I’m not really a gamer, but remember this name: Travel Town,†Jenner says in a recent ad that’s been popping up across social media. “When they asked me to partner with them, I had my doubts, but now I’m hooked.†She then holds a phone up to the camera as she demonstrates herself building a “beautiful town,†which she unconvincingly declares is “cuuuuute.†The internet’s reaction so far has been a mix of curiosity about Travel Town’s budget and surprise that CEO of Kylie Cosmetics felt the need to do this type of promo. “Are the Kardashians cash-poor?†a Redditor asked after seeing the ad. “Rent is DUE 😭😭😭,†another person said in viral tweet on X. Hey, maybe Jenner genuinely likes the game! But it seems like she might have to drop some screen-time stats before the internet is konvinced that this isn’t just a kash grab.

Kylie Jenner Does Promo for a Match-and-Merge Mobile Game