deal of the day

Hanna Andersson’s Beloved Kids’ PJs Are 40 Percent Off (and Great for Halloween)

Photo-Illustration: The Strategist

Halloween is right around the corner, so if you haven’t secured your kiddo’s spooky fit or want to go the minimalist-yet-festive route, now’s a good time to pick up a pair of status-y pajamas or costume accoutrements from popular kids’ brand Hanna Andersson. Well-known in parent circles for their long-lasting, organic-cotton PJs, Hanna is currently having a 40 percent sitewide sale that includes several Halloween gems like pirate, mermaid, and gummy-bear-print pajamas and a variety of costume add-ons like a lion’s mane or bat wings. Or you can buy something more basic and DIY from there: Strategist senior editor Jen Trolio says she’s used the brand’s classic striped pajamas as a base layer for costumes for both of her kids. As long as you order by October 14, you’ll receive them in time for trick-or-treat.

Meanwhile, if you’re already set for Halloween and ready to look ahead, you can pick out your family’s matching Christmas pajamas and snag them at a great price before the cutest ones sell out. The sale is also a prime time to stock up on other kids’ clothing, from T-shirts to dresses to leggings, which parents have called high-quality and very hand-me-down worthy.

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Hanna Andersson’s Beloved Kids’ PJs Are 40 Percent Off