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Based on the cycles of the moon rather than the sun, Lunar New Year —which is typically celebrated in Asian countries including China, Vietnam, and South Korea — falls on January 29 this year (though festivities can last for several weeks, with lion dances, feasts, fireworks, and more). According to the Chinese zodiac calendar, 2025 is the Year of the Snake; I’ve already spotted plenty of brands drawing scaly inspiration from the mysterious and oft-misunderstood creature, which symbolizes wisdom, renewal, and transformation. I’ve rounded up all the new serpent-themed launches below, as well as some general décor and accessories to help usher in the celebrations — but definitely don’t dillydally, as many of these releases are limited edition and are likely to slither away soon.
Food and drink
Lady M’s Lunar New Year set includes 32 crêpe biscuits in four flavors: raspberry, vanilla, coconut, and chocolate orange. The packaging can be even be rearranged in the shape of a snake, the perfect centerpiece for a celebratory dinner.
All the zodiac signs can enjoy sampling Sugarfina’s Year of the Snake tasting collection. The set includes 12 different candies, each inspired by the traits and personalities of the 12 zodiac animals, made by artisanal candy-makers from around the world.
Crafted from purple clay, tea pets sit on the tray during tea ceremonies and are rinsed with tea, allowing them to develop a patina over time. Celebrate the Year of the Snake with this scaly tea pet from Upton Tea Imports, which can stand watch while you serve black tea that the brand sourced specially for Lunar New Year.
Mochi Gummies just released a limited-edition Lunar New Year gift box that contains a variety pack of the brand’s best-selling gummy flavors: strawberry, mango, tangerine, sour watermelon, yuzu, and peach.
MiLa just dropped Cantonese-inspired braised beef noodles — a dish that normally takes several hours to prepare — to help streamline your Lunar New Year dinner prep. The beef is braised in a savory blend of oyster sauce, chu hou sauce, soy sauces, and aromatic spices — simply cook the noodles, heat the sauce, and enjoy.
Rooted Fare’s limited-edition New Year trio pack includes three delicious spreads in Asian-inflected flavors: Chinese Almond Cookie Butter, Crunchy Black Sesame Butter, and the newly launched Seaweed Sesame Cashew Butter.
Vosges’ Year of the Snake chocolate gift tower is filled with gourmet truffles flavored with unusual ingredients, including yuzu, clementine, pomegranate, and goji berry.
Home
Hedley & Bennett and Fly by Jing have teamed up to release a special Lunar New Year apron. It’s decorated with a cheerful bao illustrated by artist Nhi Nguyễn, as well as a special Year of the Snake label inspired by traditional red envelopes. If you want to take the festivities even further, you can purchase a gift bundle that includes the apron, a jar of Fly by Jing’s signature Sichuan chile crisp, and a recipe book written by founder Jing Gao.
Asian emporium Pearl River Mart is always a reliable stop for any Lunar New Year needs. This year’s curated party box contains red envelopes, noisemakers, and a pocket-size Chinese almanac.
A fun departure from the typical red-and-gold palette, Craftspring’s jungle-snake ornament features an emerald-green serpent curled up amid trailing vines and monstera leaves.
I can’t get enough of these dumpling-shaped saucers from Target’s Lunar New Year collection. They’d be perfect to hold ginger and vinegar for dipping xiao long bao.
Lego has done it again with its Lunar New Year releases. There are three sets to choose from: a lucky fan, an intricate trotting lantern, and this smiling maneki neko with a paw that waves.
[Editor’s note: The Lego Lucky Cat will ship by February 13.]
Place this Lunar New Year Tonie on your Toniebox and listen to it tell a story about a young boy who helps his grandparents prepare for the festivities, teaching kids about significant cultural traditions surrounding the holiday and the importance of family.
Welcome luck and prosperity into your home with Ruggable’s Year of the Snake doormat. It depicts a golden snake against a rich crimson background and highlights the Chinese character “fu,” which translates to auspiciousness and the blessings of the holiday.
Marshall’s portable Emberton III speaker has undergone a limited-edition serpentine redesign. It’s wrapped in opulent green leather with pink and orange detailing and comes accompanied by psychedelic Woodstock-inspired packaging designed by Chinese artist 野DARK QUESTION.
Glasshouse Fragrances’ Wisdom of the Snake candle is housed in a stunning glass vessel and features notes of mulberries and orange blossom with cedar wood and earthy vetiver.
While home-fragrance brand Blueme also dropped a votive candle set for the Year of the Snake, I found myself more intrigued by this scented fan — you give the fan a few spritzes with the fragrance spray and let it waft over you.
Fashion and accessories
Forever 21 and Sanrio have teamed up to release a very kawaii Lunar New Year collection spotlighting beloved characters like Hello Kitty, My Melody, and Cinnamoroll. This baby tee features Hello Kitty celebrating with a cute snake pal.
Created in partnership with artist and illustrator Jessie Wong, Aritzia’s Lunar New Year collection is adorned with a graphic of three lantern friends.
Fashion brand Love, Bonito is tailored to suit the style and build of Asian shoppers and often mixes traditional silhouettes with modern fabrics and details. I’m especially enamored with this intricate lace button-down top in a festive red.
Silk Laundry just released two limited-edition Lunar New Year silk pieces: an easy-breezy button down shirt and this stunning slip dress. Both feature an exclusive snake print inspired by endangered species.
Avant-garde menswear brand LỰU ĐẠN just dropped a Year of the Snake capsule collection. Maybe don’t wear this tank around a proclaimed ophidiophobe, but other pieces in the collection draw inspiration from ’70s rock stars and horror cinema, like these faux python pants and this Kaiju tee.
Roots’ Lunar New Year collection includes laid-back athleisure like hoodies and sweatpants, but the star of the show is this varsity jacket with leather sleeves, a quilted lining, and embroidery and appliqué accents throughout.
Seoul-based fashion brand PVCS is celebrating Lunar New Year (and its recent launch in the States) with special merch. This looks like a plain white long-sleeve tee from the front, but the back has a fun snake graphic that says “No Time for Fake People.”
Strathberry’s Lunar New Year snake pattern features a charming pink-and-raspberry color palette. The brand has also adorned a cardholder and a trifold wallet with the design, but my favorite item is this silk skinny scarf that can be looped around the handle of your favorite handbag.
String Ting’s playful Dancing Lion keychain is crafted from Japanese Miyuki beads and Austrian crystal.
My favorite pair of glasses from Zenni’s Year of the Snake collection are these bold red frames with a sinuous snake slithering along the rim.
Here’s a Lunar New Year pair of Birkenstock’s classic Arizona sandals, featuring luxurious red snake-embossed leather and gold buckles.
Another iconic silhouette with a scaly upgrade, these Doc Marten 1460 boots have diamond embossing on the toe and are accented with a strip of burgundy snakeskin up the back.
The Lunar New Year version of Koio’s Capri sneakers is only slightly tweaked from the original, making them eminently wearable long past the holiday. They feature a strip of festive red, some gold piping, and a cute snake cartoon drawn by artist Dahan Chung.
Cole Haan’s Year of the Wood Snake sneaker collection wraps the brand’s bestselling GrandPrø silhouette in full-grain-leather uppers embossed with a scaly snake motif, plus a deep-burgundy insole.
Kate Spade has chosen to draw inspiration from the common garden snake; this easy-to-wear crossbody is printed with poppy floral motifs.
Charles & Keith’s Lunar New Year collection of bags and shoes are festooned with appropriately auspicious Chinese knots and luxe-looking hardware.
Staud’s Tommy bag underwent a Lunar New Year transformation — the stylish shoulder bag is now available with an intricate snake mosaic pattern made of glass beads.
Satechi just launched its magnetic wallet stand in a scarlet red vegan leather, embellished with a gold snake in the bottom corner. It conveniently holds four cards and snaps to your iPhone with MagSafe technology.
Artist Jane Liu has designed a special Year of the Snake case for OtterBox, situating a winding python amid a celebratory cascade of lanterns, orchids, and fireworks.
Casetify’s nostalgic Year of the Snake collection draws from the old-school Snake game with this 8-bit graphic.
This slim, versatile watch from Fossil features a gold-tone seven-link bracelet and red dial accented with a striking crystal-studded snake.
Kara Yoo’s delicate pendants depicting the animals of the zodiac are perfect for layering with other necklaces to curate an assortment that’s unique to you.
To welcome in the New Year, Ming Yu Wang introduced this handwoven bracelet with an elegantly coiled snake charm. Opt for the classic red-and-gold colorway or this more subtle black-and-silver combo.
Jane Win’s Protect line features several serpentine designs, such as this gold-plated ring studded with a tourmaline stone.
This Year of the Snake bracelet from Ashley Zhang portrays a golden snake coiled around a jade cabochon, symbolizing protection and prosperity. It also has a red cord for double the luck.
If you really want to splash out, Anita Ko’s lucky snake talisman is hand-engraved and trimmed with border of diamonds.
Beauty
Tubby Todd’s Lunar New Year hair-and-body wash comes with a lucky red label featuring cultural iconography like lanterns, noodles, and fireworks, all illustrated by artist Sophia Chang. It has a lovely, seasonal Pomegranate Pear scent, and promises to soften, clean, and moisturize from head to toe.
Oribe has tapped Australian Chinese artist Chris Chun to design custom Lunar New Year packaging that pays homage to the mystic knot, which is thought to usher in luck, prosperity and abundance. This Alchemy set contains bulk-size bottles of shampoo and conditioner that use ingredients like chia seed and honeysuckle extract to help strengthen and reinforce fragile hair.
Tower28 has launched a new shade of its Lip Softie tinted lip balm to coincide with Lunar New Year. Red Bean Mochi is a sheer rosy nude with a hint of red-bean flavor.
Le Mini Macaron’s Snake Goddess bundle features three new gel polishes in bright red, shimmery black, and barely there beige, plus a sheet of serpent-inspired nail stickers for flair.
Charlotte Tilbury’s beloved K.I.S.S.I.N.G. lipstick has gotten a glamorous Lunar New Year makeover — the limited-edition case features two snakes surrounded by twinkling starry accents. The lipstick is available in two colors: a mauve-y rose and a fiery red.
Lush’s Lunar New Year gift set includes a snake-shaped bath bomb scented with wild orange and lime, plus an uplifting shower gel with a zesty citrus aroma.
AAPI-founded beauty brand ESW Beauty just dropped this playfully-packaged set to ensure you have a glowing year. It contains several of the brand’s hydrating masks, depuffing eye patches, and a smoothing lip treatment, plus some extra goodies like red envelopes and a zodiac fortune card.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
