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If you’re one to hold out for deeper discounts during a sale, I have good news: Reformation’s Winter Sale — which started before the holidays — is now offering deals up to 70 percent off (a much better deal than the 25 percent it offered for Black Friday). Many of the markdowns I spotted during my first go-round with the sale are currently even cheaper, including a half-off sweater-scarf and kittenish heels for less than $100. There are new additions to the sale, too, like a lip-printed dress that’s $65 and knit tees for under $50. Stock is moving quickly, so don’t dillydally (seriously this time)!
Tops
It’s high time to put away your short-sleeve tees and take out your long-sleeve tees — or buy a few new ones.
In the words of our friends at the Cut, the henley is the “upper-body chameleon” (and less annoying than a collared polo).
The textbook definition of “business in the front and party in the back.”
A denim shirt that doesn’t lean too into “borrowed-from-a-cowboy” territory.
To replace your years-old American Apparel bodysuit that’s on its last legs.
You won’t see a 100 percent wool cable-knit sweater under the $100 mark again anytime soon.
This is going for around 10 times less than Totême’s sweater-scarf.
Bottoms
These jeans “never stretch out too much or lose their shape,” says actress Meghann Fahy. They’re not too short for those who are tall, either.
For horse girls, Bella Hadid copycats, and cowboy-boot owners.
You won’t have to worry about these pants looking wrinkled in the middle of the work day — they’re made from a stretchy modal-spandex blend.
Take them out for your 5-to-9 happy hour after your 9-to-5’s over.
You can get away with wearing this knit skirt when the radiator’s whistling or the air-conditioner’s on full blast.
Dresses
It’s designed by Kacey Musgraves and almost definitely named after Joan Baez.
Fortunately, the lip print is cheeky in a Prada spring 2000 way (not cheesy like a bad Valentine’s Day card).
It’s one of the few formal Ref dresses you don’t need a special-occasion bra for.
It comes pocketed, if you’re forgoing a bag for a long night.
Fittingly, this sequined number is in Reformation’s Ibiza collection.
Outerwear
A yellow coat will pop on sidewalk blocks full of black puffers.
A leopard overcoat for those who aren’t herringbone-wearing types.
A blazer that’s so well-fitted you could skip a trip to the tailor.
So you’re ready for first week of spring, or a week of 60-degree temperatures in the middle of winter.
Shoes
The words “Neapolitan ice cream” must’ve come up at the design meeting.
These cotton-candy-colored loafers belong in a Sofia Coppola movie.
A kittenish sillhouette for those who are getting back into wearing heels.
They’re a fraction of the cost of Tory Burch’s Patos flats.
If you waited on getting mesh flats last year, there’s always this year.
I know the phrase “expensive looking” gets used a lot, but these ankle boots are impressively expensive looking (and less than $200).
These riding boots would earn a best-in-show blue ribbon from me.
For those who love Sandy Liang’s bows and Simone Rocha’s ribbons.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.