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Max Mara

  1. 5 Coats to Buy Now and Wear ForeverA Max Mara coat is the ultimate fashion heirloom.
    By Stephanie Nguyen
  2. milan fashion week
    The Italians Call It ‘Gentle Luxury’Plus: a terrific Diesel show that appealed to the Internet.
    By Cathy Horyn
  3. All I Want for the Holidays Is a Max Mara Teddy CoatThe brand celebrates 10 years of the Teddy Coat with Teddy Ten pop-up in Soho.
    By Stephanie Nguyen
  4. mfw spring 2024
    In a Big Shift, Miuccia Prada and Raf Simons Go GlamPlus: a Tom Ford debut.
    By Cathy Horyn
  5. milan fashion week fall 2023
    At Fendi, an Airy ElegancePlus: Sex sells at Diesel and Max Mara leans into its beloved color, camel.
    By Cathy Horyn
  6. milan fashion week
    Prada Power PunchMiuccia and Raf draw on the brand’s womanly DNA. Plus: Max Mara and its offbeat sister label, Sportmax, commit to big fashion statements.
    By Cathy Horyn
  7. finer things
    Gloves That Will Never Go Out of StyleCamel gloves to wear with your camel coat this winter.
    By Emilia Petrarca
  8. mfw spring 2022
    During Milan Fashion Week, a New LightnessAt Jil Sander and Kim Jones’s Fendi show, modern textures and a shifting view of femininity.
    By Cathy Horyn
  9. mfw fall 2021
    Fashion Marches on in MilanFrom Prada to Valentino, Italian designers know what works.
    By Cathy Horyn
  10. mfw spring 2021
    The 13 Best Looks From Milan Fashion WeekIn Italy, the show must go on.
    By Emilia Petrarca
  11. mfw fall 2020
    In Milan, Classics Get a Kick in the ButtMinimalist brands like Jil Sander were more adventurous this season.
    By Emilia Petrarca
  12. mfw spring 2020
    Milan Fashion Week Made Me Want a NecktieThe accessories are all so appealing.
    By Emilia Petrarca
  13. finer things
    A Straw Bag That’s Not Too SweetIf you’re interested in sitting out the prairie dress trend, but not picnics.
    By Emilia Petrarca
  14. resort 2020
    Max Mara Pays Homage to David Bowie, Marlene DietrichTheir resort 2020 show was an ode to all things Berlin.
    By Sarah Spellings
  15. women in film
    Max Mara’s Face of the Future Looks FamiliarThe brand is honoring Elizabeth Debicki.
    By Sarah Spellings
  16. gallery
    See the Fashion Campaigns for Spring 2019From Gucci, Chloé, Saint Laurent, Raf Simons, and more.
    By Andrew Nguyen
  17. nancy pelosi
    Max Mara Will Reissue Nancy Pelosi’s Red CoatAn online frenzy drove the brand to bring it back.
    By Emilia Petrarca
  18. i love the holidays!!!!!
    All I Want for Christmas Is a Coat That Makes Me Look Like a BearCozy and currently very much in style.
    By Dora Fung
  19. resort 2019
    Max Mara Brought Their Resort Show Back Home to ItalyThey showed their latest collection of tailored coats in Reggio Emilia.
    By the Cut
  20. exhibitions
    This Seoul Venue Is Celebrating 60 Years of Chic CoatsFrom the fashion label worn by Kim K and the Duchess of Windsor.
    By Sarah Spellings
  21. scene stealers
    Max Mara’s New Exhibit Shows off Street Style–Favorite CoatsInspired by Lupita Nyong’o, Kate Middleton, and dozens other celebrities.
    By Sarah Spellings
  22. just browsing
    Max Mara Made a Mini Version of Their Whitney BagIt’s in rich jewel-toned velvet and has rhinestones.
    By Diana Tsui
  23. party pics
    Max Mara Threw a Hollywood Garden PartyJon Hamm appeared and models wore swimsuit dresses for honoree Zoey Deutch.
    By Merle Ginsberg
  24. Designers Agree: Red Is the Color for Fall 2017It’s more than just a trend, it’s a movement.
    By Lindsay Peoples
  25. party chats
    4 Famous Women on Their First Splurge-Worthy HandbagAt a dinner for the anniversary edition of Max Mara’s Whitney Bag.
    By Sarah Spellings
  26. the cut portfolio
    See the Best Backstage Photos From Milan Fashion WeekFendi’s acid trip, glossy leather, blue fur.
    By Landon Nordeman
  27. the hit list
    Prada Made Us Fall in Love With Fashion All Over AgainOur five favorite things from Day Two of Milan Fashion Week.
    By Stella Bugbee and Rebecca Ramsey
  28. out of the box
    Layers of Resort in Upstate New YorkFun with proportions and volume.
    By Jody Rogac
  29. collaboration nation
    Max Mara’s Latest Camel-Coat Models Are DogsThe brand’s collaboration with William Wegman is making its rounds again this fall. 
    By Stephanie Eckardt
  30. There’s Already a Bag Inspired by the New WhitneyMax Mara releases its limited-edition “Whitney Bag.”
    By Kristin Tice Studeman
  31. what i want to wear
    Four Things I Want to Wear, Day 2 MilanSkinny trousers, leather turtlenecks, and a few great coats.
    By rebecca ramsey
  32. milan dispatch
    13 More Glamorous Moments From Milan Fashion WeekLife-size Barbies, Amy Adams, Nietzsche, and lollipops.
    By Stella Bugbee
  33. editor picks
    Editor’s Picks: 5 Things I Liked on Thursday From Milan Fashion WeekPrints galore! 
    By rebecca ramsey
  34. instant nostalgia
    The Most Throwback-Worthy Looks From ResortThe revival of bucket hats and fingerless gloves: making us feel ancient.
    By Rebecca Ramsey and Véronique Hyland
  35. out of the box
    Spectral States: 15 Dazzling Spring Pieces Maciek Jasik’s striking, kaleidoscopic interpretations of the season’s brightest. 
    By Maciek Jasik
  36. dispatches
    The Greatest Moments From Milan Fashion Week (So Far)Because Prada live is very different than Prada live-streamed.
    By Stella Bugbee
  37. guess that zoom shot
    Zoom Shot Pop Quiz: Ciao, Milano!Show how much you know about Italian designers here.
    By Diana Tsui
  38. faces of things
    Why Jennifer Garner Should Jump on the Fashion BandwagonShe might be the new face of Max Mara, for starters.
    By Charlotte Cowles
  39. Spring Bag Guide: 20 Ultrachic, Ladylike OptionsAt every price, in a range of colors and a variety of shapes — our favorites will look right for now and decades from now.
    By The Cut
  40. fur files
    Max Mara’s Grizzly Coat Is Milan’s Answer to Altuzarra’s Skunk CoatA battle of the oversize furs. 
    By Charlotte Cowles
  41. the cut portfolio
    Seen at Milan Fashion Week: Moody HuesCaught moments at Armani, Gucci, Max Mara, Ports 1961, and more.
    By Jerome Sessini
  42. notes from a fashion director
    Amy Larocca’s Milan Fashion Week Dispatch, Day TwoSleeplessness followed by safari clothes, neoprene, and lots of Céline bags.
    By Amy Larocca
  43. campaign trail
    New Fall Ads: Giuseppe Zanotti, Max Mara Plus, Balenciaga’s first-ever menswear advertisement.
    By Ally Betker
  44. look of the day
    Chloë Moretz Tealed OutShe wore a teal dress by Max Mara last night.
    By Ally Betker
  45. other critics
    Critics Quibble Over Versace’s Chain Mail Dresses, Praise Prada’s Futuristic Pantsuits“There’s not much call for suspenders in a professional woman’s life, nor for caps and ankle-to-knee leather spats.”
    By Lauren Murrow
  46. loose threads
    Wu Ate Cookie; Houston Pieces Offered for SalePlus, Ashton Kutcher and Alessandra Ambrosio’s new Colcci ad campaign.
  47. notes from a fashion director
    Amy Larocca’s Milan Fashion Week Dispatch, No. 2In which the fashion director is forced to listen to existentially depressing music at 9 a.m., goes shopping to lighten the mood, and tops things off with the Prada show.
    By Amy Larocca
  48. awards
    MaxMara Names Chloe Moretz Their New ‘Face of the Future’The label will hold a special ceremony in her honor this June, so she has lots of time to decide what (MaxMara look) to wear.
    By Alex Rees
  49. campaign trail
    Saskia de Brauw Lands the Chanel and MaxMara Spring Campaigns Rounding out her smashingly successful year.
    By James Lim
  50. campaign trail
    Karolina Kurkova Models Max Mara’s Purple Spandex Pants for Their Spring 2011 Ad CampaignThere are no furry bandeau tops, though.
    By Charlotte Cowles
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