Whether it’s a quilted handbag or a pair of stilettos, all the best fashion houses have a signature piece. These are the recognizable styles that transcend trends and remain unchanged through the years; the ones that stay perpetually relevant, often becoming status symbols in their own right. For Max Mara, it’s outerwear.
For over 70 years, Max Mara has specialized in creating luxury coats, the most desirable of which make up the prominent Icon Coats. From the 1981 101801 Coat to the 2013 Teddy Bear Coat, these pieces have become beacons of modern design, style, and the brand’s signature tailoring, and are instantly recognizable for their impeccable Italian craftsmanship and understated elegance. In fact, they’re so distinguishable, there’s only one word fitting enough for them: Iconic.
This fall, whether you opt for a classic Icon coat or a more seasonal option, you’re buying more than just outerwear; you’re investing in a symbol of luxury tailoring and a celebration of modern design. To wear a Max Mara coat is to be part of a legacy.
101801 Icon Coat
This coat may have been created over 40 years ago, but it remains Max Mara’s most renowned garment to date. With its slightly oversized fit and effortless drape, it strikes the perfect balance between classic and current; refined and relaxed. This season, opt for the ecru shade — a lighter neutral that veers from the typical camel, but still offers the same level of versatility.
Teddy Bear Caban Coat
Arguably the brand’s most playful coat, the Teddy Bear gets a fun update for the season with a shorter length and new navy blue color that’s exclusive to the fall/winter 2024 collection. With all the best details from the classic Teddy — oversized silhouette, exaggerated lapel collar, wide sleeves — it’s still the same glamorous coat you know and love, but with a fresh spin.
Camel Wrap Coat
The latest camel wrap coat from the fall/winter 2024 collection, this long coat is designed to envelop you in warmth and style. The understated piece features a streamlined cut, wide lapel, and patch pockets, and comes in a classic camel hue for maximum versatility. With the elegant drape, you can wear it long and loose for that effortless appeal or with the belt fastened to accentuate your waist and give more structure to your outfit.
Ludmilla Icon Coat
If there is one coat in the Icon Collection that defines the concept of quiet luxury best, it’s the Ludmilla. At first glance, the design appears simple and laid-back — an oversized, A-line wrap coat — but it’s the rigorous attention to detail upon closer inspection that sets it apart. For example, did you notice that the cashmere is so finely carded that it appears nearly satin-like in its sheen? Those who know, know.
Gray Caban Coat
In a nod to current styles (short, swingy pea coats being one of fall’s notable outerwear trends), this caban coat is another introduction into the fall/winter 2024 collection. From the front, the slightly boxy, double-breasted cut looks classic enough, but turn it around and you’re surprised with three flounces at the back hem that bring flair and movement to the coat.
This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.