Last week, DreamWorks Animation worried investors with the announcement that fewer than half of the theaters slated to show Monsters vs. Aliens on March 27 would be outfitted with digital 3-D projectors in time for the film’s release. Thankfully, though, a disaster may have been averted: The hapless, blundering clowns at Bank of America — which recently received $45 billion in federal bailout money after breaking the economy — are funding a promotion to allow customers to see the film in 3-D, instead of flat, boring 2-D, at no additional cost, meaning DreamWorks Animation is indirectly receiving taxpayer aid.
Matt Drudge and Vulture buddy Nikki Finke are incensed over this, but for us, the only infuriating part of this story is that Monsters vs. Aliens won’t receive money directly from the federal government.
Earlier: Lack of 3-D Theaters Looks to Dent the Box Office Potential of ‘Monsters vs. Aliens’
WHAAAAAT? Bailed-Out Bank of America Paying Consumers to See Hollywood Film [DHD]
Earlier: Lack of 3-D Theaters Looks to Dent the Box Office Potential of ‘Monsters vs. Aliens’