Following the lead of most Dutch and a couple of British movie theaters, AMC, America’s second-largest theater chain, is threatening to boycott Alice in Wonderland because of Disney’s plan to shorten the film’s theatrical run. Disney wants to keep Alice in theaters for twelve weeks rather than seventeen in order to capitalize on the DVD appeal of this family-friendly movie about pigs that serve as footrests. An AMC boycott would seriously harm the box-office returns for Alice, which would lose revenue from the company’s more than 4,500 screens worldwide. And because of that, AMC and Disney are expected to work something out before the movie’s March 5 release.
AMC digging in over Disney’s plans for ‘Alice in Wonderland’ [LAT]