Gallery owner turned MOCA director Jeffrey Deitch will cameo on General Hospital alongside his pal James Franco. The Hospital shoot was hosted by MOCA, too: “It’s the first public art event [Deitch] has overseen since taking the helm at the museum,†the Times reports, and “a perfect emblem of the issues and anxieties raised by the choice of Mr. Deitch [as director].†Deitch’s Hospital story arc involves Franco’s character, “Franco,†throwing an art show called “Francophrenia†in L.A. in an attempt to lure a hit man whom he admires his way. (We’d go.) “Francophrenia†includes recreations of the character’s previous art installations, as well as a re-creation of the studio where “he once imprisoned a woman in a Lucite box and threatened to kill her in the name of art.†From the set, The New Yorker explains: “There was no one who was not confused.†Asked about “the layers of performance†here, Franco replied: “It’s kind of hard to tease ‘em all out.†[NYer via NYO]