According to Disney, Frozen just became the fastest-selling digital release of all time — with 3.2 million units (that’s Blu-ray and DVD) sold on its first day of sales. That includes presale, mind you, and you can bet a slew of children begged and pleaded with their parents to order the film immediately after they saw it for the fifth time in theaters. Let’s also blame the catchiness of the film’s Oscar-winning song “Let It Go,†which is back to sitting on top of Billboard’s “200†chart. Winter will continue as long as we keep letting Frozen win.