Now, we know Ms. Kardashian has had some naming snafus (who could forget Kimono?), but you’ll never guess what the forthcoming Skims and Nike collaboration brand is called. Actually, maybe you will because it’s the most straightforward possible option. It’s … NikeSKIMS. They really said, “If it’s alright with you all, we’re gonna just mush our names together and call it a day”?
The new brand, a joint venture from Nike and Kim Kardashian’s body-sculpting line, seems to be equal parts activewear and shapewear and will debut its first collection this spring. That’s all well and good, I guess, but I can’t get over how little effort went into the name. If I had to guess, both brands wanted their name to be easily identifiable, but I would’ve respected the collaboration more if it were even mildly inconspicuous.
Think: the Olsens creating The Row. The merch is doing all the talking! If I were in that brainstorming room, we would’ve been cooking with some oil. We could’ve had something like “Nims” (cute!) or “Nimble” (to the point!) or even “Sike!” (cheeky!). NikeSKIMS doesn’t quite roll off the tongue, but honestly I expect very little from Kim after her Inauguration Day posts, so I can’t say this is surprising.