Bella Hadid will find any excuse to get on a horse. She’s ridden one through the streets of New York City, been photographed standing atop another on the cover of Vogue Italia, and has even found love with a real-life cowboy. Now, she’s back in the saddle, this time to promote something. It’s her new western-inspired collaboration with beachwear brand Frankies Bikinis.
Francesca Aiello, the founder of Frankies Bikinis, grew up with Hadid in Malibu — meaning she’s likely seen Hadid at every horse-girl stage, from barnyard novice to the National Cutting Horse Association’s Rookie of the Year. “This collaboration means so much to me. I love creating, but to be able to do it with someone you love and collaborate well with is even better,” Hadid said in a press release. “Not only am I so proud of this collection that we worked so hard on, but to do it alongside one of my oldest friends makes it all the more special.”
If you’re interested in dipping your toe into yeehaw culture, the collection includes gingham dresses and cozy lounge sets with embroidered accents, including a print with an illustration of Hadid and Aiello together on horseback. For the more experienced horse girls, there are suede and denim swimsuits — notoriously cowgirl-chic fabrics that the brand has made into water-safe material.
The collaboration features 108 pieces total that will be released in three drops, with the first on Tuesday, March 4. Horse not included.