Whenever Target teams up with a new designer, we often know what to expect — lower-priced versions of said designer’s designs. But its collaboration with Lego, which launches today, is a bit different (in a very fun way): Sure, there’s some plastic toys in this collection, but it’s much more about the range of 300 or so (highly giftable) clothing and décor pieces, for kids and grown-ups alike, all in the brand’s signature Danish aesthetic. You’ll find everything from nubby toddler sweaters in vibrant primary colors to color-blocked puffer throw blankets to tumblers shaped like Lego’s signature studs (the round connecting bumps on top of each piece). Below, we’ve pulled some of our favorite products in every category, all of which we think would make excellent gifts for the entire family. And as ever, don’t dillydally, as this collection is sure to sell out in record time. While most of the collection comes out today, some items — like for pets, for instance — will be rolled out throughout the month, so check back often.
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