Photo: Courtesy of Opening Ceremony
Despite its
unfortunate reactions, Chloë Sevigny’s line has almost sold out at Opening Ceremony and is selling like hotcakes in over 100 boutiques worldwide. If you, uh, didn’t score a piece of it and you find they’re out of your size, really, don’t fret. Rather than have Chloë immortalized in your closet, you can have her on your coffee table, in the
Chloë Sevigny for Opening Ceremony book. Yes, really. The $65 tome is not just a look book; it’s a modernized flip book. You know, those old-school things that entertained people before the days of
Project Runway? “You can kind of flip all the clothing around. You can kind of, like, mix the heads with the bodies,” explained Opening Ceremony co-founder Humberto Leon. “It goes from a mini little Santa Claus to wearing Chloë’s outfits. It’s drawings, and there’s transparencies. It’s just a cool little book.” Leon said Chloë came up for the idea for the book after shooting the look book for the line. “We brainstormed and talked about a flip book being a great idea,” Leon said. “We really wanted to capture this kind of collaboration between her and Opening Ceremony, and I think we wanted the entire thing to feel really special.” He added that Chloë directed the art for the whole book and “wanted it to feel very personal.” She even recruited her artist friends, including Benjamin Cho, Rita Ackerman, and Dan Colen, to contribute drawings.
Only five percent of Chloë’s Opening Ceremony line remains in the New York store, which bought a “huge amount of it,” according to Leon. Currently, the book is on presale at Amazon, and Opening Ceremony is the only store where you can currently purchase it. But don’t expect a marketing blitz when it’s officially released to boutique booksellers, in mid-June. “We wanted people to discover it,” Leon explained. “We wanted people to kind of walk in the store and go, ‘Wow, what’s this?’” So when you stumble upon one of the 2,000 they made, now you’ll know.
Chloë Sevigny for Opening Ceremony [Amazon]
