In keeping with his love of “the older rocker,” John Varvatos has tapped Dave Matthews as the new face of his spring 2011 campaign. According to Varvatos, Matthews is “taking a well-deserved year off in 2011,” which apparently means he has extra time to make cute videos in which a monkey claps cymbals on his shoulder and slaps him in the face. See the clip here. [Official site, WWD]