the future

In Lieu of a Fashion Show, L’Wren Scott Went With Instagram

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
L'Wren Scott's spring 2013 collection.
L’Wren Scott’s spring 2013 collection. Photo: L’Wren Scott/Instagram

Instead of going through the rigamarole of a presentation this season — hers usually involves lunch — L’Wren Scott cut through the bullshit and posted her whole collection on Instagram today. Cheers to the future, and efficiency. Plus, at this point during fashion month everyone just wants to numbly devour croissants, not sit politely and pick at tea sandwiches.

Sources

Instagram/Lwrenscott

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L’Wren Scott Chose Instagram Over a Fashion Show