That sleek Guerlain lipstick bullet in your makeup bag could easily be mistaken for the Lelo Orga, an 18-carat gold dildo. That Lancome mascara? It now vibrates. And it’s hard to take a look at Conair’s wide (and stout!) curling iron without thinking that its one-inch circumference might not be quite enough. In fact, many of the buzzing, glowing, or otherwise sleek tools that line the shelves of Sephora have begun to look so much like sex toys that we’re surprised there aren’t yet strange blogs devoted to off-label testing. And, as packaging and branding and innovation seem to become more intense with each new beauty season, you no longer even need to stretch your imagination. For a little help getting there, click through our slideshow to see the biggest offenders, plus the sex toys they most closely resemble. (NSFW.)
What it is: Bed Head After Party Smoothing Cream
What it looks like: Red Hot Butt Plug ——- Bed Head After Party Smoothing Cream, $19.99
What it is: R Session Nalu Weaver
What it looks like: Scorpian Blue Tip ——- R Session Nalu Weaver, $135
What it is: Lancome Oscillation Power Mascara and Foundation
What it looks like: Studio Collection Vibrating Mascara Wand and Lure Shower Seduction ——- Lancome Oscillation Power Mascara, $35; Lancome Oscillation Power Foundation, $48
What it is: NuFace Trinity Microcurrent Facial Toner
What it looks like: Body and Soul Elation ——- NuFace Trinity Microcurrent Facial Toner, $325
What it is: Conair MiniPro Ceramic Curling Iron
What it looks like: RO-120mm Bullet Vibe ——- Conair MiniPro Ceramic Curling Iron, $17.99
What it is: Sultra Bombshell 1-Inch Rod Curling Iron
What it looks like: Noir Super Cock ——- Sultra The Bombshell 1-Inch Rod Curling Iron, $130
What it is: Touch Beauty Eye Lash Curler
What it looks like: Vibrating Nipple Clamp ——- Touch Beauty Eye Lash Curler, $7.57
What it is: Guerlain Rouge G de Guerlain Lipstick Compact
What it looks like: 18 K gold Lelo Orga Dildo or the Lipstick Vibrator ——- Guerlain Rouge G de Guerlain Lipstick Compact, $48
What it is: Japonesque Pro Finishing Fan Brush
What it looks like: Frisky Feather Duster or Studio Collection Vibrating Brush ——- Japonesque Pro Finishing Fan Brush, $18.50
What it is: Philips Norelco Vacuum Stubble and Beard Trimmer
What it looks like: Black Magic Pocket Rocket ——- Philips Norelco Vacuum Stubble and Beard Trimmer, $59.99