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Romeo Beckham Is the Adorable New Face of Burberry

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Romeo Beckham, Charlie France, and Edie Campbell for Burberry.
Romeo Beckham, Charlie France, and Edie Campbell for Burberry. Photo: Burberry

Last week, all four Beckham boys wore matching Burberry suits to the premiere of Viva Forever. At the time, we thought they were just stealing the spotlight from Victoria’s former Spice cronies, but now we can see it was just an appetizer for today’s announcement that 10-year-old Romeo Beckham, Victoria’s second oldest, is the new face of Burberry for spring 2013. Here’s his new ad, above; you can also watch him brandish an umbrella at models Edie Campbell and Charlie France in the accompanying video.

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Romeo Beckham, Adorable New Face of Burberry