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Katie Holmes’s first image for Bobbi Brown’s ad campaign is out and she’s wearing a tangled necklace and some big hair. Back in September, fresh from jumping the Cruise ship, it was announced-slash-rumored that she would be the brand’s first-ever spokesperson. Now we know at least that she’ll be representing the company’s new line of Long-Wear Cream Shadow Sticks (available January 20) which we assume created this smudgy-eyed look.