Here’s an exclusive first look at behind-the-scenes footage of the Sofia Coppola–directed ad campaign of Marc Jacobs’ newest fragrance, Daisy Dream, “for the daisy girl that dares to dream.” The new fragrance is out in July, with TV ads to launch shortly thereafter. Let the Sleigh Bells lure you into a Virgin Suicides–like haze as you watch Coppola direct model Antonia Wesseloh on the proper way to draw fireworks in the sky, twirl, and lie in a field of daisies. Also marvel at Coppola’s very practical choice in sun-hat attire (no strange visors here).
Watch a Marc Jacobs Model Twirl in a Daisy Field
