Marc by Marc Jacobs just unveiled its second campaign cast entirely through social media, and, as with last season’s, it appears the brand cast a world-wide net. From Singapore to Nashville, London to New Jersey, the stakes were high and only the most pastel-haired would triumph. Though there’s a disappointing lack of prominent freckles, the campaign otherwise hews true to real-model-casting form. Watch the video above to hear from the faces behind #castmemarc, including one Brooklynite who channeled LeBron James to keep his composure during the shoot.
