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Sexiest Man Alive and bronzer-user Johnny Depp is Dior Parfum’s newest face. Today, the brand announced that he will be the campaign star for a new men’s fragrance, created by perfumer François Demachy. Look for his new ads to be out September 1. Let’s hope they’re better than those of Brad Pitt and that his perfume commercial will actually show him going somewhere that isn’t potentially jail.