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Celebrities take their dental health extremely seriously. So seriously, in fact, that many of them have begun posting ads on their Instagram accounts for an on-the-go teeth-whitening system from Express Smile Atlanta, a “professional teeth whitening business.” Suddenly everybody from Khloé Kardashian to Lea Michele is holding a small plastic device up to their faces and illuminating their grins in creepy blue light.
Behold, 14 celebrities attempting to look cute while shilling for teeth whitening.