Target is once again teaming up with celebrity hairstylist Kristin Ess on budget-friendly but luxe-feeling hair products (think Oribe, but not at Oribe prices). The Instagram sensation regularly creates effortless beach waves for celebrity clients like Lucy Hale, Lauren Conrad, and Jenna Dewan Tatum, and now she’s giving shoppers 11 new conditioning products — all of them housed in millennial-approved minimalist packaging.

The line includes products like a castor-and-coconut-oil balm stick, a purple conditioner to remove brassy tones, a scented hair mist, and a rose-gold temporary tint. Each product contains a conditioning “Zip-Up complex” made of chia seeds, pea protein, marine algae, and Kerabead microcapsules, to make hair healthier and more manageable. “I pretty much based this entire collection on doing less and minimizing the time you spend styling your hair without minimizing style,” Ess said. Now, if only she could help us minimize our checkout total.