Comedian Guy Branum has been tasked with breathing new life into a beloved romantic comedy from the early aughts. The in-the-works short-form streaming platform Quibi announced today that it’s put into development a “modern take†on 2003’s How to Lose a Guy in 10 Days, which originally starred Kate Hudson and Matthew McConaughey, and Branum has signed on to write. The show will center on a “glib young online columnist and an oversexed advertising executive who both need to prove, once and for all, they’re capable of being monogamous. They soon discover, however, keeping a relationship is harder than Andie Anderson made it look!â€
“We were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi & Paramount have agreed to let me re-write ‘How To Lose A Guy In 10 Days,†Branum wrote on the news. “I will be observing and consulting numerous photos of shirtless Matthew McConaughey to properly research this task.â€
In addition to his former work as the creator and host of TruTV’s Talk Show the Game Show, Branum most recently published his first book, My Life As a Goddess: A Memoir Through (Un)Popular Culture, last year. Quibi has a pile of comedy projects currently in development, including Action Scene starring Kevin Hart and a murder-mystery series from Paula Pell and John Lutz.