Brace yourselves: Today, Beyoncé’s athleisure brand, Ivy Park, released its latest capsule, the rodeo collection. It features the line’s signature catsuit, coordinated athletic sets, accessories, and more. It also introduced something totally new: denim. (But, Beyoncé is no stranger to denim — her early 2000s ready-to-wear House of Deréon collections would like a word!)
A Houston, Texas, native, Beyoncé told the Houston Chronicle that she has childhood memories of the Houston Rodeo trail ride and the eclectic music that would play. The collection isn’t just an ode to Black cowboys everywhere but also as a nod to Queen Bey’s Texan roots.
Whether you’re familiar with rodeo culture or not, the Ivy Park spin on it is an athleisure-filled line of stylish pieces that you can add your own flair to. Surprisingly, all the stock hasn’t yet sold out (at least at the time that I’m writing this). So run, don’t walk, and shop some of our favorite pieces, from outerwear to sports bras.
