It’s Scandi sophistication. It’s Gwyneth in court. It’s uses-summer-as-a-verb. It’s neither cloying nor bashful. No telltale red-bottom soles or rock studs. It’s not always neutral, but it probably is. It’s quite literally everything The Row makes. There’s a new trend in town — but it’s not really a trend at all. It’s called quiet luxury, and it’s the next iteration of thoughtful, new-age minimalism.
If it seems like we’re speaking in tongues, it’s because we kind of are. With quiet luxury, there’s a focus on fewer, high-quality, often sustainably-made pieces that stand the test of time (and the trend cycle). Unlike Y2K or logomania, there are no flashy emblems or look-at-me monograms. In fact, there’s barely even a hint of distinctive branding save for the tag, which nobody can see unless they get really, really close. (That’s the quiet part of quiet luxury.) Oh, and thanks to the high-quality materials and artisan craftsmanship, it can run you a pretty penny.
Still, not everything that qualifies as quiet luxury costs half your rent: Ahead, find pieces that embody the quiet luxury ethos, including a cropped cashmere cardigan from Banana Republic’s spring line, a semi-sheer white maxi dress from hard-to-pronounce Danish label Baum und Pferdgarten, and a pair of flats that just feel expensive.
Cropped Cashmere Cardigan
The cropped, relaxed fit; the summer-weight cashmere; the unassuming elegance: This slouchy cardigan is about as quietly luxurious as it gets.
Minimal Wedge Sandals
The lowly wedge sandal is enjoying a comeback thanks to Bottega Veneta’s timeless style. Wear it with trousers and a white-tee for ultimate insouciance.
Knit Maxi Skirt
The long, slip-on pencil skirt gives teacher-chic. Wear it with an oversized button-down for a truly off-duty look.
Cropped Tweed Blazer
Pair this structured, cropped tweed blazer with a flowing bottom for a juxtaposition that feels unexpectedly elegant.
Silk Polo Shirt
Most polo shirts give off a try-hard vibe, but this cotton-silk blend design is minimalist enough to be a throw-on-and-go substitute for your favorite crewneck sweatshirt.
Flowy Cotton Dress
This elegant, flowy cotton dress boasts an empire waist and a babydoll silhouette.
Wool Wide-Leg Trousers
A truly timeless pant, this high-waisted wide-leg trouser is designed for a tailored fit from comfortable, luxurious all-season wool.
Small Leather Tote
The start of quiet luxury can probably be traced back to The Row’s early collections — but the brand continues to fit the bill with pieces like its iconic leather tote.
Long Linen Shorts
Here’s proof that shorts can count as quiet luxury, too.
Twill Mini Dress
A utilitarian-leaning shift dress stands well on its own, but it becomes a chic, transitional weather hero when you pair it with wide-leg pants, too.
Leather Ballet Flats
The official shoe of Upper East Siders, the ballet flat’s unlikely resurgence is both quiet and luxurious.
Sweater Vest
A sweater vest like this one from Ukrainian darling Bevza is peak quiet luxury.
Sheer Maxi Dress
A body-skimming, ruched maxi dress in semi-sheer viscose feels luxurious enough on its own, but pair it with a trench until the weather calls for a jacket-free day and you’ll truly look the part.
Oversized Blazer
Wear this double-breasted blazer open for a more relaxed look — or closed for a buttoned-up, day-at-the-office feel.
Button-Down Shirt
A cotton poplin button-down that elevates everything from jeans to leggings, like this pleated-back style, definitely counts.
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