Gift giving has been a Valentine’s Day tradition since the 14th century, when the very first valentine was sent from a prisoner in the Tower of London to his wife. Today, we continue the romantic custom — the only difference is that, in 2024, we’re just as likely to give our best friend a gift as we are a partner. For many, many people those gifts look a lot like mushy chocolate-covered strawberries or a bouquet of roses, but we can do better.
When strategizing this Valentine’s Day, there are two things to keep in mind: 1) The length of time you’ve known the gift recipient (have you known them for one year or 10?) and 2) The price tag — because getting a suitor whose presence is relatively new to your life a $300 gift may be overkill. As a token of our affection, we did most of the heavy lifting for you. From the under-$50 gems that feel thoughtful but affordable to the over $100 luxuries your favorite person in the world deserves, there’s a gift here for everyone — including yourself.
Who Are You Shopping For?
➼ Best Gifts for a Best Friend
➼ Best Gifts for a Long-Term Lover
➼ Best Gifts for a Partner With Potential
➼ Best Gifts for Me, Myself, and I
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Best Gifts for a Best Friend
Kate Spade New York Bleecker Stencil Hearts Medium Crossbody Tote
For the person who appreciates a compact tote, this crossbody option offers a festive design without feeling corny. If anyone is worth the three-digit price tag, it’s the lifelong pal who never leaves you on “read.”
Obvious State Jane Austen Book Set
The next best thing to feeling bewitched body and soul? An illustrated set of Austen’s complete oeuvre.
Kate Spade New York Pitter Patter Sticker Pocket
If you’re going to treat your best friend to anything, make it this Saffiano leather sticker pocket for their phone. The convenient accessory will turn out to be more charming than that ex they can’t seem to quit.
Kate Spade New York Sweetheart Signet Ring
Their heart’s desire may be a princess cut diamond, but they’ll love this on-theme signet ring all the same.
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Best Gifts for a Long-Term Lover
Kate Spade New York Pitter Patter 3D Heart Crossbody
We know that gifts are usually given on February 14, but we suggest sharing this one with your partner before your big plans. It’ll be the perfect addition to their date-night outfit.
Paravel Aviator Carry On
Long-distance relationships can be brutal for couples. A new — carbon-neutral! — carry-on should sweeten the deal. Go the extra mile by pairing it with a first-class upgrade.
Maude Burn No. 1
This two-for-one gift — a candle that, when melted, can also be used as a massage oil — should stoke the fire of whatever intimate night you have planned. If you need any more convincing, we suggest skimming the product reviews.
Tinto Winemaker’s Selects Club
To you, a wine list is gibberish. To them, it’s poetry. No oenophile will scoff at this wine club membership that delivers bottles of orange wine every month to their door. Now that’s romance.
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Best Gifts for a Partner With Potential
Kate Spade New York Pitter Patter Liquid Glitter Airpod Pro Second Gen Case
You probably shouldn’t spend more than $75 on a person you really, really like but only just met last month. Even if things don’t work out, this is a gift they can use for years to come.
Veuve Clicquot Rose Champagne
So, you’re playing it safe by not going to dinner on February 14? Sending a bottle of Champagne to their apartment is a thoughtful alternative.
Louis Sherry Jumbo Jewel Box Chocolate in Orchid
Drugstore chocolate won’t cut it this year. Not only will these truffles taste better but your latest situationship will appreciate the keepsake tin.
John Derian The Bower of Roses Puzzle
If your crush has a taste for old style, elegance, and 10th century artwork, this romantic print-turned-jigsaw-puzzle will do the trick.
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Best Gifts for Me, Myself, and I
Kate Spade New York Mini Hearts Long Pj Set
No plans on Valentine’s Day? Treat yourself to this sweet two-piece pajama set covered in mini hearts to get in the spirit. All that’s missing is a bowl of popcorn and a healthy string of rom-coms on your watchlist.
L’Objet Oh Mon Dieu! No.69 Incense Burner Set
You have enough candles, we promise! But if you appreciate a well-crafted ambience, consider getting yourself this heady incense kit instead.
Nécessaire The Body Cream
When it comes to treating yourself, few things feel as luxurious as a fancy body lotion. Just think of how soft your skin will feel after your next “everything shower.”
Bare Hands The Dry Gloss Manicure Kit
Loving yourself means taking care of your peeling cuticles. This also happens to be one of those gifts you actually need, but your partner would never think to get you.
They may love you, but they probably won’t love a belated gift. Shop Kate Spade New York’s Valentine’s Day offerings online before February 8 to get your gift delivered to you on time. Need a last-minute option? A gift card can be just as sweet.
This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.