At 5 a.m., when most of us are likely still fast asleep (or desperately hoping to be), Candace Marie Stewart is already awake and fielding emails from her European clients. This dedicated work ethic has made her one of the leading social media consultants in the luxury fashion space. As the owner of her consulting agency, she and her team craft digital strategies tailored to the goals of her clients and ensure that their online presence aligns with their brand identity. If filling her work days with managing social media platforms, analyzing performance metrics, and hosting masterclasses to educate clients on best practices weren’t enough, Stewart is also the founder of Black in Corporate, a nonprofit focused on providing resources and mentors to help marginalized communities thrive in corporate spaces.
With a resumé like this, you’re probably wondering: How does she do it all? The answer is strong organizational skills, staying adaptable, and a pair of versatile shoes that she can rely on through everything. Between establishing herself in a fickle industry and harnessing confidence through style, Stewart can teach us a lot — not least of which is that you’re only as capable as your best pair of shoes.
On finding her niche:
Stewart’s rise to the top of the fashion industry actually came by way of finance. She began her journey with an MBA in finance and marketing before holding managing positions at the top banks. After realizing that it wasn’t her passion, she made the pivot to fashion, working first on the editorial side before finding her way to social media.
“Early on, I recognized the transformative potential of social media in the luxury fashion industry and embraced digital platforms when others were hesitant,” Stewart says. That’s how she was able to secure roles managing social media strategy at leading luxury retailers and brands and establish herself as a forward-thinking expert. “Overcoming initial resistance to integrating social media into the luxury fashion sector was crucial in establishing my role as a pioneer.”
These days, Stewart has successfully made the transition to working for herself, helping luxury fashion clients execute top-notch social campaigns while expanding her clientele to include brands in the tech sector.
On being adaptable:
If there’s one thing that will force you to learn how to adapt, it’s social media. Trends and algorithms move fast, which means Stewart needs to move faster; what performed well two weeks ago isn’t going to be what garners an audience today. “Staying ahead of the constantly evolving digital landscape has meant that I need to continuously adapt my strategies to maintain my position as a leading expert,” she explains. Adaptability doesn’t just come in handy for navigating digital strategy — Stewart also applies the skills for managing a productive work day when she’s juggling diverse responsibilities between her consulting work and nonprofit leadership. “Client needs and project demands are dynamic, so no two days are the same,” she notes. “My schedule is ever changing, and I need to be engaged and responsive.”
Staying meticulously organized helps (Stewart relies on digital tools for project management, calendar scheduling, and task tracking to ensure that nothing falls through the cracks). So, too, does dressing intentionally for her day. That’s why Stewart turns to UGG to remain at the top of her game, no matter what last minute demands come her way. “It’s important for me to feel comfortable throughout the day, and my UGG pieces provide just that. The brand’s evolution into a symbol of laid-back luxury means I don’t have to compromise on looking good. With the contemporary design and cushioned support, the New Heights Platform Xtra boot allows me to stay confident as I move between meetings. The blend of style and comfort keeps me productive and focused.”
Whether she’s heading across the city to meet a client at a coffee shop or meeting up with friends for dinner at a new restaurant, Stewart relies on the versatility of her shoes to get her there. “The boots are especially easy to transition from day to night due to their versatile design and sleek aesthetic. They match the fluidity of my moods and moments, and work well in various settings, whether I’m in a professional environment or heading out for an evening event.”
On the power of rest:
Stewart works hard, but she relaxes hard, too. Getting a good night’s sleep and penciling in the occasional mental health day help her sustain her wellbeing. Her favorite way to wind down after a long day of work, however, is going out with her best friend to try new restaurants. “This ritual not only helps me decompress, but also helps set me up for success the next day by providing a refreshing break from work and a chance to recharge,” she says. “It also adds an element of excitement and discovery to my evenings.” Her Frankie UGGfluff Jacket is a constant companion on these nights out. “I like to opt for a more casual and comfortable outfit. Incorporating monochromatic elements and a touch of playful pattern helps me keep a sense of style. The jacket adds warmth and sophistication, ensuring I feel at ease throughout the night.”
This ability to make proper rest a top priority just might be the secret to Stewart’s success. “Relaxation and enjoyment create a positive mindset, enabling me to approach the next day with renewed energy and a fresh perspective,” she notes. When her alarm goes off at 5 a.m. tomorrow, she’ll be ready.
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